How can writing articles improve your business? Article writing and article submission can improve your business in many ways. It is one of the best and most accessible ways to introduce your business to thousands of web surfers on a daily basis. There are hundreds of article sites that you can submit to for free and the topics covered are unlimited.
First, let me discuss a few of the benefits of writing an article. Being the hardheaded guy that I am, I resisted writing articles because, quite frankly, I thought it would take up too much time and be too much trouble. Once I saw how effective just submitting a few articles was, the fire was stoked.
What happens when you submit an article is the subscribers to that particular directory on your particular subject get notified about new content so you get fresh readers right off the bat. Then your content gets crawled by the search engines and ends up in places and categories and on results pages that relate to your keywords. This brings more readers to your article. Your article remains in this directory so you will have this article working for you months or years down the road and most directories store their articles under the subject and author, so when one of your articles gets read, it is likely that people will investigate your other writings.
Another great benefit of writing articles is that you position yourself as an expert on a subject. You will be seen as an authority just by virtue of being published on the web. Besides most people just aren’t willing to do the extra steps needed to excel, so your credibility automatically increases just by doing what others won’t do.
Also, these article directories allow an author bio, description or resource box which allows you to directly link to your business’s website. The advantage of this is two-fold: One is that readers may instantly find or go to your website, page, or blog just by clicking your link. And two: this creates a backlink to your website. In technical terms, the more incoming links to your site the more relevant it is to the search engines; in plain speak this means you rank higher and as a result you will get more traffic.
Writing articles may seem intimidating at first or you may think it is a complex process or maybe you’re not exactly Hemingway. Don’t let this stop you. The important thing is to get started with one or two articles about your business and let the momentum build. Once you organize your thoughts about what you want to say, just start writing. If you absolutely abhor the idea of writing then let a professional help you. There are article writing services all over the net and they are very affordable.
If you decide to go it alone, just break down what you want to say into three to five main points. Write a brief introduction, make your body of the article these points, and then close by reinforcing what was said. Write your article before you are on the submission site, this makes it easier to just copy and paste when you are submitting. Also have a short two or three sentence bio ready to paste in the resource box that contains your link.
Note: Sometimes it is necessary to provide a functional “a href” line of code in resource boxes for your link to work.
Here’s how that code is formatted <a href=”http://www.yourdomain.com”>Clickable Link</a>
Most important of all is to follow the guidelines and rules of each submission directory. It is important to write in an informative style not just to write a big sales pitch. Start with a great title that tells what the content is about as well as drawing attention. Be sure not to put active links in your body, you can usually do this within the resource or author bio field. Your grammar and spelling, of course, will only increase the credibility and popularity of your article.
Keep in mind that article submission sites are not press release sites so you must be creative in the way you present information about your business. An article is not an advertisement and shouldn’t be constructed as one. Albeit, you ultimately want to reap promotional benefits from an article via linking and ranking, etc. they don’t have to be promotional in nature. Have your articles feature an interesting aspect of your business while keeping them instructional, informative, or entertaining in nature.
The sooner you get started on this valuable component of your online marketing the sooner you will start to see the evidence of its effectiveness. Article writing is both an enjoyable and rewarding way to market online. In the mean time, here are some top article directories for article submission.
Top Ten Article Directories
Rank High Media of Fayetteville NC can get you started and get some articles online working for you and your business.