Category Archives: Marketing and Advertising

The Six Principles of Influence | Robert Cialdini’s Persuasion Theory

    Everyone who owns a business or service is looking for ways to increase profits and ensure its longevity. What this amounts to is having something people want or need to make their lives easier or better. More often … Continue reading

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Be an Innovative Marketer: Learn From Cal Worthington – Father of the Infomercial

Cal Worthington – Father of the Infomercial   When it comes to advertising innovation you’d be hard pressed to find anybody that can beat Cal Worthington for ideas that are not only different, but also stick in the minds of … Continue reading

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