Category Archives: Writers’ Corner

The Six Principles of Influence | Robert Cialdini’s Persuasion Theory

    Everyone who owns a business or service is looking for ways to increase profits and ensure its longevity. What this amounts to is having something people want or need to make their lives easier or better. More often … Continue reading

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A Quick Review of “The Train of Small Mercies”

“Hey everybody!  I know someone who wrote a book.”  I say that in jest and I think the author of the book I’m about to review will appreciate it.   This review or summary is long overdue as I read  “The Train … Continue reading

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Learn to Write Using Powerful Language

Learning to write powerful ad copy is an art and skill that will serve you well throughout the life of your business. Whether you write copy yourself or have it farmed out it is important to be aware of the … Continue reading

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