Find Your Marketing Vehicle

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When you embark on an internet business venture you will be inundated with tons of information on all the different ways to market online. Some techniques will be new and confusing and others will make sense right away. You will know where to start according to your strengths and interests or just by what draws you. Finding a few primary channels through which to communicate to people about what it is you have to offer is crucial.  More importantly, finding a vehicle that works best for you.




This will take some experimentation and testing so you may want to try a little of everything at first to see what you gravitate toward and excel in. Some of the most effective methods for business promotion are placing advertisements, blogging, distributing video content, writing articles, and social networking. Each of these is different but the objectives are inherently the same. You want to provide benefits and solutions to the ones who are looking for them while creating a name for yourself and your business. This article will highlight these key tactics.


Successful marketers use a combination of techniques to get more effective results and you should too. However, focusing on a few methods and doing them very well will produce better results than performing an endless lists of tasks not so well. As you become more comfortable and skillful with a strategy then branch out and start taking on another one. You just don’t want to dilute your efforts or spread yourself too thin by putting out mediocre content in order to satisfy a new itch.


Keeping up with the latest technology can be overwhelming, so if you create a solid foundation early on you have an anchor or reference point from which to build on. For example, blogging gives you an outlet to express yourself and the ability to interact with people and attract readers. You may be drawn to the freedom and dynamic nature of this tool. A myriad of other methods can be combined and incorporated into your blog, so you’ll be developing many important skillsets as you progress.


Video is an incredible format to use on your blog, website, or the video sharing sites. Video has recently been made accessible through the advancement of streaming technology and the countless video networks. You can easily distribute videos throughout the web and they can either link back to your website or give the needed information within the video. Even if you’re not comfortable on camera, there are ways to produce simple video messages with screen capture, photos, narration, music, and captions to inform the viewer and make a great impact.


Placing ads is something that every marketer should learn. Verse yourself on copywriting fundamentals and become familiar with the various options available as to where to place them. Many sites offer free advertising, but paid methods should be learned as well. Short three or four line text ads in a well crafted campaign can create a fortune. Think of it as a classified ad in the newspaper, something that grabs attention and creates curiosity. Take note of the kind of ads you respond to and model them.


Article writing is an often misunderstood practice, as it does not always provide an instant result. By contributing a well written piece to the article directories you accomplish several things. You inform others, create credibility, get page ranking, and create links back to your site. Writing articles requires attention to detail and writing proficiency and is a perfect way to expand on your area of expertise. There is also an abundance of writers for hire in case you aren’t up to this task. Having quality material on the web is enduring and can bring in steady traffic over time.


Last but not least, social networking, the heart and soul of the internet. The everchanging and always exciting world of social media. No rules really apply here except to represent yourself as you want to be represented. So it goes without saying to be yourself and do your thing and respect those who are doing their thing. This is not a place to pitch and sell but a place to have fun, learn, make friends, connections, and future partners. This is done by forming relationships, giving of yourself, and creating trust. The networks come and go but learning these principles will carry you from one to another social site.


There are many other channels and vehicles to utilize in your marketing, in addition to the afore mentioned. There is live streaming, podcasts, webinars, forums, email marketing, and so many others, all of which you will learn. Not to mention doing some offline marketing. As you will see some methods overlap and intertwine, some stand on their own, but they are all a reflection of you. Getting started is the most important step of all on the road you take to finding your vehicle.


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