What Are QR Codes and How Can They Help Your Business?

pin it button What Are QR Codes and How Can They Help Your Business?


What Are QR Codes?QRcodes1 What Are QR Codes and How Can They Help Your Business?


QR Codes or Quick Response Codes are scannable codes that contain information or direct the scanner (user) to another page on the web; like a blog, video or sales page. In Japan and Europe, QR codes have been used for more than a decade and are now picking up in the United States.



With the increasing number of people using smart phones, many different QR readers can be easily downloaded to a Smart phone, Android, or iphone which enables them to now scan these codes and receive its digital content. This is very appealing to major brands and small businesses who are looking for new cost effective ways to advertise and publicize their business.



Creating a QR code is an easy process. There are a many sites like Delivr, Maestro, Zxing, iCandy, and Kaywa where you can generate QR codes for free. QR codes can link to text, a webpage, pictures, videos or audio. The beauty of these codes is that they bridge the gap between the offline and online worlds and can boost sales and promotion.



QR Readers


There are many downloadable QR readers for the iPhone, Android and most any smart phone. Tap Reader, i-nigma, Kaywa, QR Droid, QR Scanner, Neo Reader and Quickmart are just a few of these readers. It’s important to experiment and test a couple of different readers to see which one is right for you. The quality and compatibility can vary from reader to phone, so you want to have the best user experience possible.



Sharing QR Codes


Many apps are designed to support QR sharing. Likify is a service that lets users create QR codes. Whenever a user scans the code, it directs them to a page that has company information, services or specials and also contains a Facebook like button. Users can then like a page right away and give it more exposure on Facebook.


Pingtags is another similar service which connects to LinkedIn. When a user scans your QR code, they’re directed to your LinkedIn information and your contact information is shown. Anybody that scans your code can connect with you by phone or email immediately.



Where To Use QR Codes?


Ways of using QR codes: display them in your marketing and promotional materials, displays, advertising, business cards, magazines, letters, and store windows. QR codes can link to offers, videos, coupons, provide product information, give directions to your business, offer inventory info, and much more. This new concept can get more exposure for your business that is fast and cost effective.


You definitely want people to pay attention to your codes. Offering discounts and freebies helps increase the desire for people to scan the code and always include a thank you to the customer for taking the time and being a valued patron.



Benefits of Using QR Codes


QR codes have a lot potential to help your business in so many ways. Mobile consumers are a huge part of the e-commerce market. Mobile is fast becoming the top method for online activity, even over desktop. Mobile consumers want to instantly access everything and QR codes serve this purpose to a tee.


QR codes bring valued customers to your company website. It can increase traffic to that website, blog, or social media page and help create a network of support. You can send customers to Twitter or Facebook where they can follow you or like your business and stay in touch with you this way.


Another benefit is to put a code into a print ad which sends the scanner to the website. Once there they can find more about your company, interact, or make a purchase. QR codes are another great way technology can help you get closer to your customers and keep them interested at the same time.



Talk to a New Media professional in your area about setting up a QR campaign for your business. Rank High Media of Fayetteville NC can help you do this and answer any questions or concerns you may have.


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One Response to What Are QR Codes and How Can They Help Your Business?

  1. Mark C. says:

    I read about QR codes a lot on the Internet, but I’ve never seen anyone scan one or talk about it. I suspect a lot of people don’t have a clue what they are or how to use them. Also, a large number of people don’t have a iPhone, Android or Smart Phone. They prefer basic or less expensive models. IMHO, marketing efforts are better spent elsewhere unless the product or service relates to hi-tech.

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