Now that the field of internet marketing for local businesses is on the rise you will see more and more businesses vying for that top page ranking. Some will hire professionals and some will attempt to do it themselves. With more and more businesses using social media to promote their own buinesses you will start to observe copycats or other such methods of one uping the other guy.
Here is a very early video I did for a client with a Flip Camera. Pay attention to the copy or wording and keep it in mind when viewing the next video. There is some camera shakiness as this was done quickly and I did not use a tripod (tip: using a tripod for camera steadiness will make the most basic of videos look high quality). No matter, the content and SEO optimization secured this business a top page ranking for its category for years and remains so as of this writing. While seeking out new clients I sent out sales letters to some select businesses in the Wilson area as a way to promote my business and let other businesses know what I could offer and what my techniques could do for them.
The second video was one of the companies that got my letter which outlined in detail what I would do for them and how I would do it. This business did not take me up on my offer which is fine if they felt they did not want to hire me, no problem. What I do have a problem with is that he basically ripped off my video or at least the main copy. Grant it, he outlines the features of his business just like the first video which makes sense, but it is just too similar for me. Especially since I offered to do it for him and never heard from him, so he waited until his competition garnered the top spot in the search ranking. His video is actually more polished but it is also posted over a year later.
This is one reason why I now offer exclusivity. I will not promote two of the same kind of directly competing businesses in the same geographic area. This of course makes sense because it does not present any conflict about how much attention or promoting a valued client gets over another. However, it does not keep you from getting ripped off, unfortunately that will happen online. Hiring a professional to assist you with your promotion will help you stay on top of maintaining a high page ranking.
Here is the original video
Here is the video that “borrowed” my copy
Feel free to leave a comment as to what you think or if this is OK or just part of doing business online. I’m interested in your thoughts.